top of page
Case-Study-Cover-Image.png

Revrag X Emma: Imagine a Product So Solid, Its Own Parent Company Uses It to Scale Rapidly

With over 10 sales functionalities working seamlessly together, automatically—Emma is designed to revolutionize your sales process.
 

Meet Emma. Emma X Revrag

"Emma helped us close 350+ demos in one month. That’s proof of concept right there."
– Ashutosh Prakash Singh, Revrag.ai
 

The Challenge

Revrag had just launched its product into a highly competitive market and needed to scale quickly. They sought a comprehensive platform that integrated everything—no multiple contracts, no scattered toolkits, just fully synchronized functionalities. That’s why they created Emma.

Emma was specifically designed to drive sales in a way that no other tool could match.
 

Implementation Timeline

  • Month 1: The focus was on improving email inbox health and optimizing deliverability. This included warming up email accounts, training content, and identifying the most effective signals for outreach.

  • Month 2: The magic began. Revrag ramped up from sending 1,000 emails per week to over 10,000. This resulted in a 1% demo rate and led to closing 25 clients in just one month.

  • Month 3: They amplified efforts, adding LinkedIn outreach alongside email. The result? 2x growth in outreach activations.
     

The Transformation

By using Emma, Revrag achieved:

  • 10x Growth in Demo Rates: They went from a negligible number to 80+ demo calls every week, helping them scale rapidly.

  • 50% Cost Optimization: Emma brought all functionalities into a single, end-to-end platform, reducing costs by half.

  • $25K ARR in One Month: With no SDRs on the team, Emma alone helped Revrag close major clients, showcasing how efficient the product truly is.
     

Before Emma: The Struggles Revrag Faced

  1. Low Demo Rates
    As a new company, Revrag was still building its pipeline and struggled with low demo rates.

    🔮 With Emma, demo rates increased 10x, with leads perfectly aligned to their ideal customer profile (ICP), accelerating client acquisition.

  2. Scaling Without a Sales Team
    Revrag had no SDRs to handle outreach, relying entirely on Emma to scale.

    🔮 Emma automated the process, sending 10,000+ emails weekly to the right prospects, warming up leads, and converting them into demos.

  3. Supplementing Email with LinkedIn
    While email outreach was performing well, they needed an additional layer of connection through LinkedIn to enhance results.

    🔮 Emma introduced LinkedIn outreach, which led to a 2x growth in engagements in just a few weeks.
     

Emma Transformed Revrag's Sales Strategy

Emma unified all sales functionalities
She brought various point-solutions into one seamless platform, reducing manual effort and allowing Revrag to achieve results in half the time.

Strengthened relationships with leads
As a new player in the market, establishing credibility was crucial. Emma ensured email deliverability and content quality, making Revrag's communications appear trustworthy. She also followed up strategically, helping convert cold, high-intent leads into meaningful connections.
 

Results at a Glance

  • 350+ demos booked each week

  • $25K ARR achieved in one month with only an AI SDR

  • 10,000+ emails sent weekly, fully automated

  • Unified sales tech stack, bringing all tools into one platform

  • Lean, efficient team, scaling without additional hires
     

About the Client

Revrag is India’s first AI company focused exclusively on building agentic AI solutions for revenue teams. Their flagship product, Emma, is an AI SDR designed to help B2B SaaS companies scale sales outreach at half the cost. Emma integrates all outreach efforts—email, LinkedIn, and cold calling—into one unified platform, driving efficient, scalable results for teams.

The fastest-growing startups use Revrag

Group 48097621.png

Just imagine

The only true AI agent

3.png

Emma has unlocked new markets for us effortlessly.

With Emma, we've been able to connect with decision-makers at top-tier companies, driving a steady stream of high-quality meetings. She's also simplified our tech stack, replacing multiple tools with her all-in-one solution.

Brijesh Bharadwaj
Cofounder & CEO at Segwise

image_edited.jpg

Emma has supercharged our lead generation and sales efficiency

Thanks to Emma, we've not only expanded our reach into major enterprises but have also streamlined our entire sales process. Consolidating several tools into one, Emma has become the backbone of our sales operations.

Anupreet Lamba
CRO at Gan AI

image.png

Emma has transformed our sales process from the ground up.

Integrating Emma into our sales strategy has completely revolutionized our approach. What used to be a time-consuming prospecting process is now streamlined, allowing our team to focus on closing deals with new clients.

Om Anand
Cofounder at BindBee.Dev

image_edited.png

Emma has taken the guesswork out of enterprise sales

Leveraging Emma has allowed us to secure meetings with key stakeholders at large corporations with ease. The platform has also simplified our sales stack, allowing us to operate more efficiently and effectively.

Vishwa Krishnakumar
Cofounder at Zenduty

6.png

Emma has elevated our outreach game to new heights

Since adopting Emma, we've seen a significant increase in the efficiency and effectiveness of our outreach efforts. What once took hours now takes minutes, freeing up our team to engage in more meaningful customer interactions.

Pruthviraj Haral
Co-Founder at DevDynamics.ai

bottom of page