Sales Development Representative (BFSI)

Key Responsibilities

• Build target account lists across India BFSI and own outbound into them.
• Cold call, cold email, and LinkedIn: sequenced, high volume, and high quality.
• Own lead generation: source and open new opportunities through outbound calling, email, and LinkedIn, with disciplined, structured follow-up.
• Get past gatekeepers and open conversations with senior BFSI stakeholders.
• Research accounts and personalise outreach around real BFSI use cases and pain.
• Qualify leads on use case, pain, and budget before handing to an AE or founder.
• Book qualified meetings that convert to pipeline.
• Run tight, structured follow-up sequences across channels.
• Feed the market back to us: objections, competitors, and what is landing.
• Keep CRM hygiene tight enough that pipeline forecasts mean something.
• Hit and exceed weekly and monthly activity and meeting targets.

Experience

• 1+ years in B2B sales, business development, or outbound with a real quota.
• Experience in or a strong understanding of the BFSI domain (banks, NBFCs, fintechs, or insurers). We are specifically looking for people from the BFSI space.
• Demonstrated outbound results in lead generation and qualification (meetings booked, pipeline sourced).
• Experience with outbound cold calling.

Skills and Competencies

• Proven cold-calling ability: you know your connect and conversion rates without checking.
• Strong written outreach: crisp, personalised, and high-response.
• Comfortable holding a conversation with senior BFSI stakeholders.
• Resilient, coachable, and energised by a high-volume, phone-first day.
• Organised with CRM and sequencing tools (HubSpot, Salesforce, Apollo, or LinkedIn Sales Navigator).
• Fluent English and Hindi.

What We're Looking For

You're a great fit if you:

• Love the phone and don't flinch at a cold dial.
• Are relentless and treat rejection as data, not defeat.
• Are curious about BFSI and can learn a buyer's world fast.
• Are coachable and want to grow into a closing role.
• Bring energy and consistency, day after day.

Success in This Role

You'll be successful if you:

• Consistently hit or beat booked-meeting and qualified-pipeline targets.
• Build clean, well-researched account lists that AEs want to work.
• Develop sharp qualification instincts that protect AE and founder time.
• Earn a reputation as the person who can get any door open.
• Grow toward an Account Executive seat.

Bonus Points

Experience with any of the following will be highly valued:

• Selling into Indian banks, NBFCs, fintechs, or insurers.
• Selling enterprise AI or SaaS solutions.
• Familiarity with outbound tooling and sequencing.
• Early-stage or startup sales experience.

What You Get

• Competitive fixed plus capped incentive.
• Direct line to the founders, no layers.
• A clear path from SDR to AE for top performers.
• A category that is being created right now, with you in it.