Motilal Oswal: Turning hesitation into conversions
Motilal Oswal's Teji Mandi platform gives investors access to premium market research through tiered subscription plans. Strong traffic reached the payment page, but converting that interest into paid subscribers depended on resolving each potential user's questions at the exact moment they arose.
Motilal Oswal deployed RevRag AI's In-App Agent on its Teji Mandi plan payment page to resolve potential users' questions in real time, lifting plan conversions by 12% and roughly doubling query connectivity on the page.
From silent hesitation to real-time resolution
Query connectivity on the payment page roughly doubled, and questions that once took a day or two to answer now resolve in real time. That shift showed up directly in the numbers that matter most: plan conversions rose, and the average subscription value moved up with them.
Where potential users hesitated
Potential users landed on the Teji Mandi plan payment page with real intent to buy, but many left before converting because questions about plan features or pricing went unanswered. Query connectivity sat at around 50%, and when a query did get through, resolution took one to two days. By the time an answer arrived, purchase intent had faded.
Meeting potential users at the exact moment of doubt
RevRag AI's In-App Agent was trained on plan details, feature comparisons, pricing FAQs, and the objections that came up most often at the payment step. Instead of waiting for a support ticket, it answered in the moment, right where the decision was being made.
Instant, context-aware answers
The agent resolves plan and pricing questions immediately, with responses grounded in the potential user's specific plan context rather than generic FAQ copy.
Plan comparison guidance
Potential users comparing tiers get a direct walkthrough of what each plan includes, helping them choose with confidence instead of abandoning the decision.
User profiling
The agent profiles each potential user's needs to recommend the plan that fits them best, rather than leaving them to compare tiers alone.
Proactive engagement
Potential users who linger on the payment page without acting get engaged proactively, before hesitation turns into a lost subscription.