InPrime: Scaling call coverage while the team stayed lean
InPrime is an RBI-registered NBFC that has scaled its lending operations significantly since launching in 2023. Instead of scaling its call centre team alongside that growth, it chose AI-driven customer communication.
InPrime uses RevRag AI's calling agents to manage EMI reminders, pre-sales outreach, and collections calls for its growing customer base, expanding from one AI calling agent to more than 12 within a year while keeping its call centre team at just six people across service, sales, and collections.
From one agent to a full engagement operation
As InPrime's lending operations grew, its approach to customer engagement changed entirely. What started with a single AI calling agent grew into more than a dozen specialised agents, each covering a distinct workflow, while its call centre team held steady at six people across service, sales, and collections. See the full comparison in the panel on the left.
Scaling meant a bigger calling team, or a different approach
As InPrime's lending operations grew, so did the volume of EMI reminders, pre-sales calls, and collections calls for failed payments, each requiring a live conversation. Scaling a human calling team to match came with rising costs, inconsistent call quality, and a hard limit on how quickly outreach could grow. InPrime needed a way to scale customer engagement without increasing its call centre headcount proportionally.
AI calling agents built for every stage of the customer journey
RevRag AI deployed calling agents that handle InPrime's customer engagement workflows directly, using natural, human-like conversations instead of scripted, robotic interactions.
- Handles EMI reminders, pre-sales outreach, and collections calls for failed payments
- Automatically runs on each customer's EMI due date without any manual intervention
- Multilingual: speaks with customers in the language they're comfortable with
- Delivers a consistent, human-like voice on every call, creating a dependable, familiar experience for customers each month