CampaignsUpdated June 20254 min read

Scheduling, Retries & Compliance Settings

Control exactly when your campaign runs, how many times it retries unreached customers, and which numbers are automatically excluded - all from a single configuration screen.

Launch Timing

Choose when the campaign begins processing records.

Launch Immediately

Calls begin as soon as you click Launch. Records are queued and processed in order, subject to your calling window settings.

Best for: urgent outreach, time-sensitive collections, same-day reminders.

Schedule for Later

Set a specific date and time. The campaign will activate automatically without any manual action needed on launch day.

Best for: pre-planned campaigns, business-hours calling, event reminders.

Daily Calling Window

The calling window restricts when calls are placed each day. Records that aren't reached within the window are automatically held and retried the following day at the start time.

SettingWhat it controlsExample
Start TimeEarliest time calls are placed each day10:00 AM IST
End TimeLatest time new calls can be initiated each day6:00 PM IST
Campaign End DateFinal date after which no calls are made30 June 2026
Answer rates in BFSI are consistently higher between 10 AM and 1 PM, and again between 4 PM and 6 PM. Avoid calling before 9 AM or after 7 PM.

Retry Settings

Most customers miss the first call attempt. Retries automatically re-queue unreached records and place a new call on a later day. This is one of the most impactful settings for improving overall connect rate.

How Retries Work

You configure the number of retry attempts and the day spacing between them. RevRag AI will only retry records that were not connected - answered calls are not retried regardless of the outcome.

AttemptTimingNotes
Attempt 1 - InitialDay 1All records in the campaign
Attempt 2 - Retry 1Day 2Only unconnected records from Attempt 1
Attempt 3 - Retry 2Day 4Only unconnected records from Attempt 2
A three-attempt retry schedule spread across four days typically improves total connect rate by 25–40% compared to a single-attempt campaign.

Do Not Call (DNC) Filtering

DNC filtering automatically excludes numbers that should not be contacted. When enabled, RevRag AI checks each record against your DNC list before placing a call.

What Belongs on a DNC List

Opted-out customers

Users who have explicitly asked not to be called.

Regulatory blocks

Numbers on national or sector-specific DNC registries.

Internal suppressions

VIP customers, employees, or numbers flagged by your team.

DNC filtering is strongly recommended for all campaigns. Calling opted-out numbers can result in regulatory penalties and damage customer trust.

Reachability Check

When enabled, RevRag AI verifies that a phone number is active and reachable before placing a call. Numbers that fail the reachability check are skipped and logged as unreachable - saving you the cost and time of a failed call attempt.

Fewer wasted attempts

Skip inactive or disconnected numbers automatically.

Lower call costs

Only pay for calls placed to reachable numbers.

Better metrics

Connect rate calculations reflect real reachable audiences.

Once you are happy with all settings, proceed to the final step - reviewing your configuration and launching the campaign.

See RevRag AI in Action

Book a demo and see how agentic AI can transform your BFSI customer journeys.

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